FACEBOOK INC. AND THE EU-U.S. and SWISS-U.S. PRIVACY SHIELD
Facebook Inc. (“Facebook”) has certified to the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework (collectively, “Privacy Shield Frameworks”) with the U.S. Department of Commerce regarding the collection and processing of personal data from our advertisers, customers, or business partners in the European Union, the United Kingdom, and, where a Swiss data controller uses Facebook as a data processor, Switzerland (“Partners”) in connection with the products and services described in the Scope section below and in our certification. To learn more about the Privacy Shield program please visit www.privacyshield.gov.
Scope: Facebook adheres to the Privacy Shield Principles (as set out in each of the Privacy Shield Frameworks) for the following areas of our business (collectively the “Partner Services”):
- Ads and Measurement: Facebook offers Ads and Measurement products and through those services Facebook may receive personal data from unaffiliated Partners (the data controllers) where Facebook Ireland is the processor and Facebook Inc. is a sub-processor. This includes things like contact information and information about individuals’ experiences or interactions with the Partners and their products, services, and ads. For more information about our ads and measurement products, visit our About Advertising on Facebook page and our Data Policy.
Facebook uses the personal data provided by our Partners to provide Partner Services in accordance with the terms applicable to the relevant Partner Service and otherwise with the Partners’ instructions.
Choice. Under the Privacy Shield Principles, individuals have the right to opt out of (i) disclosures of their personal information to third parties; or (ii) uses of their personal information for a purpose that is materially different from the purpose(s) for which it was originally collected or subsequently authorized by the individual. As a data processor, Facebook works with its Partners to ensure that individuals are offered appropriate choices applicable under the Privacy Shield Principles.
Access. Within the scope of our authorization to do so, and in accordance with our commitments under the Privacy Shield, Facebook will work with its Partners to provide individuals access to personal data about them that Facebook holds on behalf of its Partners. Facebook also will take reasonable steps to enable individuals, either directly or in connection with the Partners, to correct, amend, or delete personal data that is demonstrated to be inaccurate.
Third Parties. Facebook may transfer data within the Facebook family of companies and to third parties, including service providers and other partners. In accordance with the Privacy Shield Principles, Facebook is liable for any processing of personal data by such third parties that is inconsistent with the Privacy Shield Principles unless Facebook was not responsible for the event giving rise to any alleged damage.
Enforcement. Facebook’s compliance with the Privacy Shield Principles is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.
Questions and Disputes. Please contact us with any questions or concerns relating to our Privacy Shield certification. You have the option to resolve any applicable disputes you have with us in connection with our certification through TRUSTArc, an alternative dispute resolution provider based in the United States. You can contact TrustArc through their website. In certain circumstances, the Privacy Shield Framework provides the right to invoke binding arbitration to resolve complaints not resolved by other means, as described in Annex I to the Privacy Shield Principles in each of the Privacy Shield Frameworks. Additionally, as part of the Privacy Shield Frameworks, the U.S. State Department Senior Coordinator serves as the Ombudsperson to facilitate the processing of requests relating to national security access to data transmitted from the EU and Switzerland (respectively) to the U.S.
For more information about Facebook’s privacy practices please review our Data Policy.